So much of success depends on perspective. I was reminded of the power of perspective in success a few years ago by a student on mine at Northwood University, where I teach management.
A question I often get about personal branding is whether someone should hire a photographer. Although hiring a professional can be pricey, anywhere from $150-$300 for a photo session, my response is always “yes, the cost will be worth it.”
You may be able to get a decent photo with your i-phone, but if your plan is to develop a professional profile across multiple platforms that stands out and demonstrates your professionalism, then high quality photos are a must.
One of the most difficult aspects of presenting in the workplace is responding to a colleague who challenges your ideas in a hostile, or at least less than enthusiastic, manner. Below is a presentation tip to help you deal with this kind of situation.
In such a case you may feel your authority, integrity, and professionalism being attacked. As a result, your amygdala (that part of our brain that stimulates our “fight or flight” instinct) goes into high gear. Your palms begin to sweat, your breathing becomes shallow, and your knees buckle.
The Flea Circus Story and Our Imaginary Barriers
Here is a neat little story I picked up from another trainer. Enjoy!
Ever heard of a flea circus? How do they train fleas? They put the fleas into a jar or bowl and cover it with a clear lid. After a while, the lid is removed, and the fleas (after jumping into the clear lid a few times) will stay in the jar or bowl and only jump to a point short of where the lid used to be.
Frequently our barriers are just as imaginary. Remember, it’s not what we think we are that will holds us back, it’s what we think we are not!
In my role as a leadership trainer I often find that the responsibility for coaching employees is usually given to managers by the HR department as an add-on to their job description. Unfortunately, many managers often have a minimal understanding of the significant difference between mentoring and coaching and are given minimal training on the methods of coaching.
Although many of the managers I train are expected to spend time coaching their staff, they are often unclear about its purpose and methods.
A 2013 survey conducted by Jobvite reveals that 94% of recruiters plan to use social media in their recruitment effort. A survey by Career Builder that same year found that 37% of employers use social media to screen employees. Others recent surveys support these findings and highlight the fact that job seekers who do not take the time to manage their online social brand will likely be at a major disadvantage.
By following these five quick and easy online personal branding tips, you will make sure that when a recruiter searches for you they will find content of your choosing and that you manage.
Being laid off is difficult. Having to tell your wife you were laid off is even more difficult. But in July of 2008, at the height of the Great Recession, that exactly what I had to do. It turned out to be the best thing that could have happened.
At the time I was working as a marketing director for a new car dealership. I was generally happy, I liked my co-workers, and I was making the most money I had ever made.
But like many others during the recession, my employer was struggling to make payroll. Gas prices were high, credit was tight, and car buyers were few. Consequently, my co-workers slowly started to receive notice that they simply could not be kept on. I wondered when my turn would come.
Contrary to what we usually believe, the best moments in our lives, are not the passive, receptive, relaxing times… The best moments usually occur when a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.
- Mihaly Csikszentmihalyi
Two months ago I was offered a contract to deliver leadership training for an out-of-state company. The person who offered the opportunity new little about me other than what they learned at a networking event. Apparently, I made a good first impression.
Nonetheless, before signing the contract the executive who hired me googled my name. I know this because I use a service called “Brand Yourself,” which sends me a report when someone searches for me on the web.
Branding Pays: The Five-Step System to Reinvent Your Brand (Branding Pays Media, 2013)
Branding Pays: The Five-Step System to Reinvent Your Brand is an excellent book on the topic of personal branding. Unlike many books about personal branding, Kang provides templates that take you step-by-step through the process of brand development. It is a must have for recent college grads entering the workforce and for anyone else who wants to actively manage their career. I’m using it as a reference in a Personal Branding workshop I’m leading this month. Cant wait!